Turn Pricing into your Growth Engine 🚀
Full Stack Researcher is a product optimization consultancy helping scaling software startups uncover how customers perceive value in their current product.
The Problem
Your unoptimized pricing is leaving $$$ on the table
You know what features they value, but not how much it's worth to them
Your tiers have become a jumble of features and limits with no purpose
You're constantly answering questions about pricing confusion
You're perpetually chasing new features as a way to drive growth
Sound familiar?
The Solution
Our 4-week pricing optimization sprint uncovers your product’s top value drivers
Growth doesn’t only come from launching new features — we distill what your happy customers already understand so that you can create 10x more of them.
Step 1
Identify your current pricing limitations
Through a collaborative workshop, we shortlist your team’s objectives, identify the current limitations with your pricing strategy, and map the pricing touchpoints on your product and website as they appear today.
Step 2
Run research to better understand your customers
We conduct a needs assessment, feature value measurement, and customer segmentation analysis to understand who is signing up to your product, what value they receive, how they receive that value, and how that maps to your current pricing.
Step 3
Drive growth via our pricing optimization report
Our optimization report identifies your customers’ primary motivations, perceived value drivers, and personalized language for each key segment, along with specific recommendations for your pricing model and monetization strategy.
Pricing Optimization Report
Our four-week sprint identifies what your best customers value about your product and translates that into a clearer pricing model that drives revenue growth.
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$12,000
What you get:
1. We take the lead analyzing your pricing and product
We dig into your existing product and pricing, diagnose current monetization issues, align on your objectives, and create a plan for the research process we will pursue.
2. We engage your current and/or target customers
We’re not just sitting around prompting ChatGPT — we conduct multiple studies with your current users and/or target customers to map each segment’s top needs, perceived product value, and willingness to pay.
3. We deliver a done-for-you pricing optimization report
You receive our in-depth pricing optimization report detailing recommended changes to your pricing model, pricing pages, and monetization assets like paywalls, all based on the insights we gathered during our research.
Our Research Toolkit
We combine advanced market research methods with years of product experience to deliver our pricing optimization report.
MaxDiff Analysis
Comparison-based voting reveals what needs your customers are addressing by choosing your product.
Segmentation Analysis
Using crosstab, clustering, and segmentation analysis to compare results across key customer types.
Conjoint Analysis
Measure which features customers value most and how much they’re willing to pay to access them in your product.
Van Westendorp PSM
Identifies the optimal price that generates most revenue while maximizing your market share potential.
How the world’s number one dog training app scaled revenue without any new features
+13% ARPU (Average Revenue Per User)
+9.5% Conversion Rate Increase
+ A Very Happy Team 📈
You don’t need to build new features to deliver growth
Your product’s value shines through when the benefits you deliver to customers are crystal clear.